Cappasity Blog

Immersive technologies blur the line between reality and the virtual world, giving customers the chance to interact with luxury products…

Research has shown that the immersive fashion market has grown exponentially in recent years. Let’s look at the main report insights and…

Augmented Reality is revolutionizing the retail industry by offering innovative ways to enhance customer experiences and boost sales. Let’s…

Recent industry research confirms the emergence of AI-powered personalization as one of the most transformative marketing trends in 2025…

Let’s break down three of the biggest trends that are driving the automotive industry’s evolution. Learn how to stay ahead of the…

Recent research estimates the global immersive marketing market at $6.9 billion in 2024, with projections indicating a strong compound…

Retail is evolving at a pace never seen before, with next-gen technologies such as Augmented Reality and Artificial Intelligence at the…

Pop-up stores are transforming the retail world by making shopping an experience rather than just a transaction. These temporary spaces…

As online shopping evolves, the use of immersive technologies in fashion becomes more common. Immersive technologies like 3D, AR, and VR…

Many CMOs in the U.S. believe their marketing technology is not meeting expectations, raising concerns about return on investment (ROI). A…

Customer experience (CX) has always been key to business success. However, technology is elevating it to new heights in 2025. From…

NRF 2025, the world’s leading retail event, gathered over 40,000 attendees from 100 countries in New York this January. There was one key…

Visuals are crucial in the world of e-commerce. Let’s explore the positive impact of high-quality visuals on online sales and learn how to…

Immersive technology is a helpful beauty industry tool, enabling brands to take shopping experiences to the next level and boost sales…

A recent study shows that Gen Z is redefining the luxury watch market. Over half of this generation already own a luxury watch, with a…

MMGNET and The Interline’s Fashion & Technology report has revealed the near-universal adoption of technology in the fashion industry in…

Immersive content in formats like 3D and AR makes for engaging and interactive learning experiences. Let’s explore how immersive…

E-commerce spending continues to hit new records across the world. In fact, e-commerce sales recently topped $1.14 trillion — the highest…

The Cappasity team wishes you a Merry Christmas and a joyful holiday season! We are grateful to all our clients and partners and would like…

As the holiday season approaches, brands are increasingly adopting immersive technology to create memorable shopping experiences that…

According to Smart Insights, AI is among the most actionable digital marketing trends for 2025. Let’s look at how cutting-edge technologies…

Museums are embracing cutting-edge technology, interactive exhibits, and immersive experiences to diversify their offerings and attract…

Spatial computing has been recognized by Gartner as one of the top 10 strategic technology trends for 2025. Let’s see how this…

As technology advances, brands must stay ahead of the curve to capture consumer attention. This is reflected in marketers’ increasing…