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Cappasity Blog

The rapid growth of the immersive fashion market

The rapid growth of the immersive fashion market

Research has shown that the immersive fashion market has grown exponentially in recent years. Let’s look at the main report insights and…
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Cappasity
May 6
How AR tech helps retailers

How AR tech helps retailers

Augmented Reality is revolutionizing the retail industry by offering innovative ways to enhance customer experiences and boost sales. Let’s…
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Cappasity
Apr 22
AI-powered personalization is one of the most impactful trends

AI-powered personalization is one of the most impactful trends

Recent industry research confirms the emergence of AI-powered personalization as one of the most transformative marketing trends in 2025…
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Cappasity
Apr 15
Automotive tech trends in 2025

Automotive tech trends in 2025

Let’s break down three of the biggest trends that are driving the automotive industry’s evolution. Learn how to stay ahead of the…
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Cappasity
Apr 8
Immersive marketing industry expansion

Immersive marketing industry expansion

Recent research estimates the global immersive marketing market at $6.9 billion in 2024, with projections indicating a strong compound…
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Cappasity
Apr 1
How next-gen visuals are reshaping retail

How next-gen visuals are reshaping retail

Retail is evolving at a pace never seen before, with next-gen technologies such as Augmented Reality and Artificial Intelligence at the…
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Cappasity
Mar 25
How brands use immersive experiences to engage customers in stores

How brands use immersive experiences to engage customers in stores

Pop-up stores are transforming the retail world by making shopping an experience rather than just a transaction. These temporary spaces…
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Rachel Madsen
Mar 18
How digital immersive fashion benefits brands

How digital immersive fashion benefits brands

As online shopping evolves, the use of immersive technologies in fashion becomes more common. Immersive technologies like 3D, AR, and VR…
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Rachel Madsen
Mar 11
The key martech strategies for marketers

The key martech strategies for marketers

Many CMOs in the U.S. believe their marketing technology is not meeting expectations, raising concerns about return on investment (ROI). A…
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Cappasity
Mar 3
How technologies transform CX in 2025

How technologies transform CX in 2025

Customer experience (CX) has always been key to business success. However, technology is elevating it to new heights in 2025. From…
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Cappasity
Feb 24
Why experiential stores report remarkable results

Why experiential stores report remarkable results

NRF 2025, the world’s leading retail event, gathered over 40,000 attendees from 100 countries in New York this January. There was one key…
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Cappasity
Feb 17
How high-quality visuals increase conversions in e-commerce

How high-quality visuals increase conversions in e-commerce

Visuals are crucial in the world of e-commerce. Let’s explore the positive impact of high-quality visuals on online sales and learn how to…
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Cappasity
Feb 11
How beauty brands use immersive tech to enhance customer experience

How beauty brands use immersive tech to enhance customer experience

Immersive technology is a helpful beauty industry tool, enabling brands to take shopping experiences to the next level and boost sales…
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Cappasity
Feb 6
How immersive tech helps luxury watch brands in 2025

How immersive tech helps luxury watch brands in 2025

A recent study shows that Gen Z is redefining the luxury watch market. Over half of this generation already own a luxury watch, with a…
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Cappasity
Jan 29
Technology keeps playing a pivotal role in fashion in 2025

Technology keeps playing a pivotal role in fashion in 2025

MMGNET and The Interline’s Fashion & Technology report has revealed the near-universal adoption of technology in the fashion industry in…
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Cappasity
Jan 21
How immersive tech transforms education

How immersive tech transforms education

Immersive content in formats like 3D and AR makes for engaging and interactive learning experiences. Let’s explore how immersive…
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Cappasity
Jan 14
Top e-commerce trends to watch in 2025

Top e-commerce trends to watch in 2025

E-commerce spending continues to hit new records across the world. In fact, e-commerce sales recently topped $1.14 trillion — the highest…
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Cappasity
Jan 9
Merry Christmas and Happy New Year: Cappasity Roundup 2024

Merry Christmas and Happy New Year: Cappasity Roundup 2024

The Cappasity team wishes you a Merry Christmas and a joyful holiday season! We are grateful to all our clients and partners and would like…
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Cappasity
Dec 20, 2024
How immersive tech drives sales during the holiday season

How immersive tech drives sales during the holiday season

As the holiday season approaches, brands are increasingly adopting immersive technology to create memorable shopping experiences that…
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Cappasity
Dec 17, 2024
AI is one of the major martech trends for 2025

AI is one of the major martech trends for 2025

According to Smart Insights, AI is among the most actionable digital marketing trends for 2025. Let’s look at how cutting-edge technologies…
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Cappasity
Dec 10, 2024
How immersive tech influences the museums market

How immersive tech influences the museums market

Museums are embracing cutting-edge technology, interactive exhibits, and immersive experiences to diversify their offerings and attract…
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Cappasity
Dec 4, 2024
Top technology trends for 2025

Top technology trends for 2025

Spatial computing has been recognized by Gartner as one of the top 10 strategic technology trends for 2025. Let’s see how this…
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Cappasity
Nov 25, 2024
How immersive technologies benefit experiential marketing

How immersive technologies benefit experiential marketing

As technology advances, brands must stay ahead of the curve to capture consumer attention. This is reflected in marketers’ increasing…
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Cappasity
Nov 19, 2024
How enterprises use immersive tech to increase productivity

How enterprises use immersive tech to increase productivity

With immersive technology advancing rapidly, an increasing number of enterprises are integrating digital twins into their workflows…
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Cappasity
Nov 11, 2024
How brands use immersive tech in pop-up stores

How brands use immersive tech in pop-up stores

Brands are increasingly turning to immersive technology to create memorable pop-up store experiences. Blending interactive and innovative…
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Cappasity
Nov 5, 2024
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